Finding donors for gambling parasite SEO, the fast way

The site topic does not match the topic of the page that ranks

The task: find sites in your target GEO that already accept parasite placements, so you can put your own posts and pages on them or buy insertions into theirs.

Why these donors specifically? They have already proven their trust to Google and are especially valuable because they already rank. A page on such a donor can be turned into a money page, and even a link from someone else's page will work far better than a link from a page that ranks for nothing.

The chain looks like this:

Parse the SERP for your keywords.
Compare the topic of the home page with the topic of the page that ranks in the casino clusters.
Collect the contacts.

Pulling a couple of hundred domains out of the top is easy. Telling which of them is a parasite is not: you have to open every home page and compare it with the page that actually ranks. By hand that is several days of monotonous clicking :)

So we will use the toolset in Mailfeller: it has exactly the tools needed to collect this data automatically and in bulk.

So what do we do?

1) Parse the SERP

I took 30 keywords, GEO Canada, and parsed the top 30 for each one. Paste the keywords into SERP Parser: it removes duplicates between keywords automatically, and we end up with 261 unique domains.

SERP Parser form with 30 keywords and Canada selected — Paste 30 keywords, pick GEO Canada

SERP Parser results: domains, titles, keywords, positions — We get a table: keyword, position and the page the domain ranks with

2) Check the topics of the sites and of their ranking pages

Send every page that ranks for our keywords into Outreach Scanner. It analyses the topic on two levels at once: the link itself, meaning the page that ranks, and the site, meaning its home page. Both topics land in neighbouring columns, so any mismatch between them is visible straight away.

Outreach Scanner form with the list of URLs — Send all 261 pages as a single list

3) Filter out the money casino sites

Keep only the sites whose home page is NOT gambling (which means the casino content on their inner pages is a parasite placement).

Outreach Scanner results: home page topic against page topic — We get a table with the topic analysis

4) Final step: get the contacts

Drop the selected domains into Emails Finder. That gives 43 verified email addresses, plus contact pages and social links.

Emails Finder form with the list of domains — Send the domains we picked to the contact search

Emails Finder results: found emails with their status — We get a table with verified contacts

Contact Page and Social Links columns in the results — On top of that we get contact pages and social profiles

What next?

1) Your own parasite. These sites already have a price and a process, you do not have to convince anyone. Run the outreach however you prefer and ask them to publish your post or to build a separate page for you with your offers table.

2) An insertion into someone else's article. Their pages are already indexed and already hold positions in the top. A link inside a published post is cheaper than a new placement and works several times better on such pages than on ordinary ones.